I'm PUC, PATRICIA POTANCOKOVÁ.
I am a multidisciplinary designer specializing in creating sophisticated visual identities with a distinct signature. My expertise spans branding, product development, and creative direction—allowing me to craft cohesive, high-end brand experiences.
With 9 years of experience in graphic design, I studied at Prague City University, earning a BA (Hons) in Graphic Design. Since 2020, I have been working independently, and in 2023, I founded Pucstudio s.r.o. to bring my vision to life.
My work extends beyond branding and visual identities to high-end web design and development, ensuring seamless, premium digital experiences. I also specialize in custom premium merchandising, from packaging design to fulfillment, creating tangible brand experiences that leave a lasting impact.
Services:
Branding & Visual Identity (full brand systems, event and product identities, campaign and social media visuals), Packaging & Print Design, Motion & Web Design (custom high-end websites, seamless digital experiences), Creative Collaborations & Product Development, Premium Merchandising (custom products, packaging, and fulfillment solutions)
Tools I work with:
Figma, Illustrator, Photoshop, After Effects, InDesign, Premiere Pro, and Procreate.
For graphic design, visual identities and web design visit Behance, for motion design and video editing visit Vimeo. A pre CV v slovenčine, navštívte môj profil na pretlak.sk
For latest portfolio and project inquiries contact studio@pucstudio.com
CV 2023:
EMA MÜLLER ESHOP
For Ema Müller and her first book - svoja, I have created Ema' s first personal merch eshop. Pucstudio covered the design and development of the website and all the necessary functions on Shopify. www.emamuller.com
NEW GUESTIVAL SUB-BRAND
As part of the ŽENY VÍNO FUNK guestival, we created a new concept that does not limit us in terms of event date and location. We want to connect to ŽVF lovers more often then once a year and do so in an unexpected way. The goal is the same: unique parties, foreign artists, unique locations. www.instagram.com/zenyvinofunk
FESTIVAL IDENTITY & MERCH COLLABORATIONS
I became one of the hosting organizers of ŽENY VÍNO FUNK guestival (festival by invitation) based in a unique environment of slovak vineyards, organized once a year in the beginning of summer. I covered the entire visual side and helped developed marketing strategy. At ŽVF, I also created the first Concept Store on the festival (in cooperation with Packeta SK), which created unique collaborations between festivals and other important SK/CZ brands and designers. Eyerim, CottonGarments, Kintsugi Perfumes, Labien Store, Minulle, Atelier Hora, Fach, Fosia.Clo, So.slow and others. @zenyvinofunk zenyvinofunk.sk
PRAGUE BASED DIRECTOR’S WEB PORTOFLIO
Custom portfolio website for a director of photography and creative director - Filip Knoll. Pucstudio covered custom web design and code. filip.knoll.sk
CONCEPTUAL SEX SHOP
I created the branding and identity for the Labien Store - a conceptual store focused on sexuality, its unique experience and a sensitive approach to the topic of sex, intimacy and relationships. www.labienstore.cz
BERLIN BASED PHOTOGRAHER’S WEB PORTOFLIO
Custom portfolio website for Berlin photographer - Anna Krenkel. Pucstudio covered custom design and website development on Squarespace. www.annakrenkel.com
CANDLES & ACCESORIES
I continued working with So.slow - candle and accesories brand with strong base in Slovakia, slowly positioning itself in other countries as well. From the design and visual side, I have been part of this brand since it''s very beginning in summer of 2020. We managed to launch several new collections this year so far. www.soslow.sk & www.behance.net/pucstudio/projects
YOGA BRAND
I rebranded the Pepe&wolf brand and created a new packaging for the brand. pepeandwolf.com
SOCIALS
I assist NO CAP production with their Instagram. @nocap___collective www.nocapcollective.sk
WELINNA
Together with Laura Morovská, I created a small branding for Welinna (an amazing Slovak photographer) as her identity. @welinna
MOTION DESIGN, ILLUSTRATION AND SOUND DESIGN
For the TRACE project, a technology system created to recognize illegal circulation of money in the online space, I created a 2-minute long illustrated explanatory animation for a London based firm. Project was supported by the European Union. vimeo.com/pucstudio
CV 2022:
MOTION DESIGN
I helped the BYALLMEANS studio with their pitch presentation of their multilingual app, Native. vimeo.com/pucstudio
FASHION CAMPAIGN
For NOTJUSTALABEL, global fashion platform for independent designers, based in London and Los Angeles, together with Barbara Koll, I created a campaign for their first own sustainable collection. www.notjustalabel.com
LA BASED ENTERPRENEUR’S PORTFOLIO
I created a new web persona for NJAL brand founder and entrepreneur, Stefan Siegel. www.stefansiegel.com
PRODUCTION COMPANY BRANDING
Together with the founders: Jay Walker and Mojaš Perović, we successfully launched BOYCOTT, a production studio in Prague with strong values, into the world. boycott.tv
MOTION DESIGN
I assisted Lenka Gmitro and Martin Mark with motion design in their production of introductory videos for Kris Young, a fashion stylist from NYC. vimeo.com/pucstudio
*Pre CV v slovenčine, navštívte môj profil na pretlak.sk